Avoid cloaking

/ / avoid cloaking

Updated: 2017-02-27

What is cloaking

Cloaking refers to presenting different content to human visitors and search engines. It is a violation of the Google Webmaster Guidelines because it presents visitors with results that differ from what they expected.

Some examples of cloaking includes:

  • Serving a page of HTML text to search engines while showing a page of Flash or images to human visitors
  • Inserting text or keywords into a page only when the user agent requesting the page is a search engine, and not when it is a human visitor

It should be noted that serving different content to visitors based on their location or device is perfectly fine and will not result in any penalization.