Prevent comment spam

Understanding the importance of comment spam and how to prevent it.

Scraped content

Examples of scraped content that should be avoided.

Automatically generated content

Guidelines to avoid being penalized for auto-generated content.

Avoid irrelevant keywords

Why irrelevant keywords should be avoided, including examples that could result in the site being penalized.

Avoid cloaking

Brief introduction to cloaking, including examples of what should be avoided.

Avoid link schemes

Introduction to link schemes, including examples.

Avoid hidden text and links

Examples of deceptive and valid hidden text.

Avoid sneaky redirects

Introduction to 'sneaky redirects', including examples and how to avoid being penalized.